Marketing through the Internet allows phone businesses of different sizes to gain access to the larger market at a price, which is well affordable. At the same time, it also allows the customers to avail the facility of what can be called real personalized marketing without making any compromise whatsoever. For instance, conventional stores have to use advertisements on the television and various other forms of media to get their message across. While doing so, people who are not interested in the particular product are forced to see these advertisements. In comparison to this, Internet phone shops give customers the option of availing information on demand. When a customer has a query about a particular product in mind, all that he/she has to do is to log on to the Internet and search for it from any place, at any time. Internet phone shops are also much cheaper than the tools of media used by conventional stores and provide with higher returns on the amount invested.

In terms of cost effectiveness and durability, Internet phone shops are giving conventional stores a run for their money. Conventional stores print advertisements in newspapers, which are of no use a day or two after the release of the paper. They sponsor seminars, conferences, fairs and festivals and post booths and banners to advertise their products. Even these are useless after the particular event is over. On the other hand, the content posted on the website of the Internet phone shop would still remain valid and viewed for many years after it has been launched.

The costs to make such a website is also cheaper in the long run than conventional media and reap more benefits. Internet phone shops can send out e-mails to customers who have asked for information for a particular product and this adds to interactive form of marketing through feedback, registration forms, surveys and even quizzes. Internet phone shops unlike high street shops have the option to pay when a customer sees or clicks on an advertisement. Conventional stores have to shell out the same amount of money regardless of the business generated.

Local as well as global markets are easier to target through Internet phone shops. Information is also distributed easily through them and they allow a great amount of measurability. Unlike conventional stores, Internet phone shops are available round the clock, through the year and do not close down even for holidays.